The primary purpose of InGAME is to increase the value and scale of the cluster. This will be achieved through a combination of the following priority areas:
Creative experimentation. InGAME will create mixed teams from enterprises and the universities to develop prototypes and proof of concepts utilising new and emerging game technologies. The teams will explore new audiences and interdisciplinary working relationships as well as creating new content and models for gaming.
Exploiting innovation. InGAME will identify and exploit technical and process innovations that have potential value as a standalone product/service in their own right, via cross sector engagement, and develop solutions to enhance opportunities for incremental innovation to be used to drive disruptive innovation.
Sector intensification. SMEs in the sector need organisational development support that allows for cooperative engagement to provide scale while firms retain independence and innovative, outward-looking potential. InGAME will establish new modes of collaboration, facilitate diversity, improve access to high cost development services and develop tools and processes that locate commercial viability at the heat of game design and development.