Prof. Gregor White
Dean of School of Design & Informatics, Abertay University
Previous research project leadership includes Principle investigator on the Moving Targets knowledge exchange project funded through the Scottish Funding Councils Spirit programme (SFC 2009). Moving Targets seeks to create an innovative and sustainable knowledge exchange mechanism, which fulfils the Scottish Creative Media sector’s need to respond to the emerging market trends of global consumers by devising and developing new models to engage new audiences. Demand-led by industry, Moving Targets facilitates the flow of knowledge between the key researchers, producers, policy makers and consumers of Creative Media.
I am interested in Digital interactive entertainment in relation to both product development and online audience innovation. I have studied online social media consumption from demographic and aesthetic perspective and has a specific interest in collaborative and participatory design and development processes
Links to academic papers / press clippings